Overview
Lis De La Valle ("we," "our," or "us") operates a bridal and formal wear boutique at 71 Commerce Street, Pulaski, Virginia. This Privacy Policy explains what personal information we collect when you visit our website, book an appointment, make a purchase, or consign a piece with us — and how we handle that information.
By using our website or services, you agree to this Privacy Policy. If anything here is unclear or you'd like more detail about a specific practice, call us at (540) 980-0543 — we're happy to talk.
Information We Collect
Information you give us
- Contact details — name, phone number, email, and event date when you book an appointment or request a quote.
- Measurements & fitting notes — kept on a private appointment card so we can serve you on return visits.
- Payment information — processed securely by our payment provider; we do not store full card numbers on our website.
- Consignment details — information about garments you wish to consign, including original purchase details if you have them.
- Communications — messages you send us via our forms, email, social media, or phone.
Information collected automatically
- Device & usage — browser type, IP address, pages visited, and approximate location, gathered through standard server logs and analytics.
- Cookies — small files our site may store on your device to remember preferences (see Cookies & Tracking).
How We Use It
We use the information we collect only for purposes that directly serve you and our business:
- To schedule, confirm, and prepare for your appointments.
- To process orders, rentals, alterations, and consignment payouts.
- To follow up after a fitting, share order updates, or answer questions you've sent.
- To occasionally send promotions or seasonal news — only if you've opted in.
- To improve our website, displays, and the in-store experience.
- To comply with legal obligations such as tax reporting.
Sharing & Disclosure
We do not sell or rent your personal information. We share it only with the limited partners that help us run the boutique, and only as needed:
- Jim's Formal Wear — to process tuxedo rentals and orders.
- Payment processors — to charge cards securely.
- Shipping & alteration partners — when fulfilling an order requires it.
- Service providers for email, scheduling, and analytics — under contracts that require confidentiality.
- Government or legal authorities — only when required by law (e.g., a subpoena).
Cookies & Tracking
Our site uses a small number of cookies to remember things like your theme preference (light or dark mode) and to gather aggregate analytics (page views, time on site, etc.) that help us understand which pages are most useful.
You can disable cookies in your browser settings at any time. Some features (like remembering preferences) may not work as well if you do.
We do not use cookies for cross-site advertising or to build profiles that follow you around the web.
Security
We take reasonable steps to protect your information, including:
- HTTPS encryption across our entire website.
- PCI-compliant payment processing — your card never lands on our server in clear text.
- Physical security at our boutique for paper records and customer files.
- Limited access — only staff who need to see your information can.
No method of transmission or storage is 100% secure, but we work hard to use industry-standard practices appropriate for a business of our size.
Your Rights
You have the right to:
- Access the personal information we hold about you.
- Correct anything that is inaccurate.
- Delete your information, subject to recordkeeping we're required to maintain (e.g., sales tax records).
- Unsubscribe from marketing emails at any time via the link in any message, or by calling us.
- Opt out of analytics by using your browser's "Do Not Track" setting or by disabling cookies.
To exercise any of these rights, contact us at the number or email below. We aim to respond within 30 days.
Children's Privacy
Our website is intended for adults. We do not knowingly collect personal information from anyone under 13. Bridal, prom, and pageant customers under 18 are typically accompanied by a parent or guardian, who provides any necessary information on their behalf. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. When we do, we'll update the "Last updated" date at the top of this page. Material changes will be announced prominently on this page.
Contact Us
Questions or concerns about this policy or your personal information?
Lis De La Valle
71 Commerce Street, Suite 1367
Pulaski, VA 24301
Phone: (540) 980-0543