Pulaski, Virginia · Est. 2011
A hidden gem in Pulaski offering a warm, welcoming atmosphere and distinctive, creative attire for your most important milestones.
A+ Rating
BBB Accredited Business
15 Years
Serving the Valley
4.8 / 5
Customer Rating
Authorized Retailer
Jim's Formal Wear
Collections & Services
From the dress you'll remember forever to the tuxedo that fits like it was made for you — we curate, fit, and finish with care. Every category below is staffed by people who know the difference between selling a dress and finding the right one.
01 — Bridal
Distinctive, creative designs hand-selected for the New River Valley bride — plus veils, jewelry, and wedding decorations to complete the day. Each appointment is private, unhurried, and shaped around the bride.
02 — Prom & Pageant
Trend-focused, creative styles for prom, pageants, galas, and special evenings. Try on as many as you'd like.
Book a session
03 — Men's Formal
Authorized retailer for Jim's Formal Wear — America's most trusted tuxedo source. Professional measurements and physical fabric swatches on-site.
Get measured
04 — Consignment
Buy or sell beautifully maintained formal wear. A budget-friendly, sustainable way to find — or rehome — something special.
Bring in a piece05 — The Personal Touch
Our framework is simple: meet you where you are, then take you further. Expert styling advice, custom special orders, precision fitting, and a calm space where you're never rushed.
The Personal Touch
Under the care of manager Yolanda Hunter, our boutique runs on a single belief: that getting dressed for the biggest moments of your life should never feel transactional. We keep our overhead low so we can spend our time where it matters — with you.
That means going the extra mile for last-minute emergencies, working patiently with customers navigating health challenges, and saying yes when bigger stores would say "we can't."
"Distinctive, creative — and a staff that's genuinely attentive to your needs and concerns."
In Their Own Words
Real words from real customers — brides, prom-goers, and groomsmen who walked into our shoppe and walked out feeling cared for.
"This shoppe is filled with products that are distinctive and creative. The staff are attentive to your needs and concerns."
"Hannah was incredibly kind and knowledgeable. She listened, she paid attention — and she helped me find the perfect dress."
"This place was amazing! I had such an amazing time picking out dresses and trying them on."
Visit · Call · Book
71 Commerce St, Suite 1367
Pulaski, VA 24301
Dedicated parking lot available
Proudly serving Floyd, Giles, Montgomery, Pulaski, Radford, and Wythe counties.
Saturday hours extend to 12 – 5 during prom & wedding seasons.